Officially unveiled at the January, 2012 National American International Auto (NAIA) show in Detroit, the Lexus LF-LC concept is looking to push the Lexus brand in a new more sporty and exciting direction.
When Lexus comes to mind, one would think of luxury, comfort, and service. Lexus is Toyota's premier brand that has relentlessly maintained a conservative brand image around great luxury sedans. Since Lexus' foundation in 1989 it has been held as Japan's largest sell of premium cars, a title that only recently has been encroached upon by Hyundai and Infiniti.
So if you're Lexus, how do you convince the world that you're not just a boring, heavy, slow, sedan manufacturer? Well, first you build an exotic supercar that no one can afford, the LFA, then you wet some more appetites with a sport coupe that people can potentially afford, the LF-LC concept.
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